Interview with Dr Yujie Zhu on Heritage and Consumption in China

Interview with Dr Yujie Zhu on Heritage and Consumption in China
Detail of Heritage and Consumption in China book cover
Tuesday 2 February 2021
Dr Yujie Zhu was recently interviewed by New Books Network (NBN) about his book Heritage and Romantic Consumption in China. Listen to the fascinating interview here!
 
Heritage and Romantic Consumption in China (Amsterdam UP, 2018) examines how heritage interacts with social-cultural changes and how individuals perform and negotiate their identities through daily practices that include tourism, on the one hand, and the performance of ethnicity on the other. The wedding performances in Lijiang not only serve as a heritage 'product' but show how the heritage and tourism industry helps to shape people's values, dreams and expectations. This book also explores the rise of 'romantic consumerism' in contemporary China. Chinese dissatisfaction with the urban mundane leads to romanticized interests in practices and people deemed to be natural, ethnic, spiritual and aesthetic, and a search for tradition and authenticity. But what, exactly, are tradition and authenticity, and what happens to them when they are turned into performance?

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Updated:  2 February 2021/Responsible Officer:  Head of School/Page Contact:  CASS Marketing & Communications